Sport and business are more strongly linked than you might think, so read on to find out some more.
Whilst most firms aiming to sponsor will try and sponsor football tops, there are some instances of companies sponsoring whole domestic leagues. The activist investors in Telecom Italia would be aware of their sponsorship of an entire Italian football league. A deal like this is regularly a long term one, in which the name of the company will be partnered with the soccer league. This type of sponsorship is not that common, but that is partly dependent on the fact there are minimal leagues to sponsor, and if you are a huge brand, you'll really want to sponsor the top division.
There are assorted different ways for firms to sponsor sports, and one of the more popular recently is to sponsor whole arenas. This is an extremely overpriced but effective way for a business to advertise itself, as millions of folks will talk about the stadium over time. One of the greatest premier league sponsorships was the decision to sponsor a London club's fresh stadium that was built about decade ago. The large investor in Emirates would be rather aware of the significance of a deal the size of the one struck between the soccer club and the big company. A football sponsors list will consist of transactions like this, both because of the money involved but likewise because it has such an effect on the soccer club itself. Arenas are tremendous pieces of architecture and are imposing features of any city, so having a company name across the side area of these remarkable structures gives off the sense of grandeur.
Sport provides a great amount of sponsorship chances for any firm that wants to venture into this field of advertising. Within all the sorts of advertising amongst the most well-known is to sponsor a club’s football shirt. The advantages of this type of marketing and advertising is that there are games every weekend, constant news stories following footballers and teams, but also a multitude of types of marketing and advertising offered. With shirt sponsorships, the club does not receive revenue directly from the sale of football jersey's, alternatively they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is essential that the team gain sponsorship from a big brand, to pull in a big brand the club must sell as many tops as possible. The major shareholder in Standard Chartered would know how large of an outcome their sponsorship of a leading football club would actually have for the brand image. This form of marketing and advertising isn't limited to just football, it is common in nearly all sports for a shirt to contain a minimum of one sponsor, the exception being national teams tops which are not endorsed by any brands.